Making information technology easy to understand

The challenge

  • Bios Ltd has been producing softwares solutions for corporations in Jakarta. The company is well equipped with talented and experienced developers that always gets the job done. Although these are pros, they needed help in selling who they are and what they do. Bios Ltd contacted us for a rebrand which includes their visual identity and communication efforts.

The solution

  • It is not uncommon for tech companies to sound “different” because of who they are. The only thing is, those who aren’t familiar with the jargons won’t be able to understand what they’re buying. In order to solve this, we advised Bios Ltd to make IT human. This idea has to show in all of their communication materials, pitches and meetings. The result, a 28% increase in lead conversion.


  • Research and Strategy
  • Positioning
  • Brand strategy
  • Logo design
  • Identity systems
  • Marketing collaterls


Bios Ltd Indonesia