Rockwell Atletica

Fitness is a movement


The first commercial fitness venture to come from Rockwell’s varied array of developments, Rockwell Atletica is the more than just a gym. Housing a collection of state-of-the-art equipment, they have everything you could need to achieve your fitness goals. Taking the signature Rockwell lifestyle and bringing that to the fitness industry, they complete the fitness center with a team of knowledgable staff and a selection of classes to step up your gym experience.

Rockwell Atletica was clear about what they wanted. They wanted a simple website to help customers find out more about them. It wasn’t about bold graphics. They wanted to keep it all about their offerings.


• Research and Strategy
• Content Mapping
• User Journey and Experience Design
• User Interface Design
• Website Development

Our Solution

Wanting Rockwell Atletica’s offerings to stand on their own, all we had to do was make a website that highlighted the gym’s amenities. With that, we created an easy to read website with different sections featuring their various equipment. Focusing more on information rather than flashy designs, we kept the website clean and sleek, much like Rockwell Atletica’s aesthetic.


• Rockwell Atletica