We see things differently. We talk differently. We don’t react to news the same way. How we physically look can differ from how we sound or act. How we perceive things may not be the same as how we feel about them. That’s how each brands should be.
A brand shouldn’t sound like a robot..unless you’re in the robotics industry. A brand has its own voice that can be distinguished by its customers. A brand stands for something greater than the green. Something that is relatable. Something that real humans can connect to.
Visually a brand has unique features that is easily identified.
A look that speaks by itself.
How is yours different?