Thoughts, Insights & Spotlights

User Experience - Function over Form User Experience

Every year, design trends for websites emerge. For 2018, for instance, the current trend leans towards broken grid guidelines, floating navigation menus, varying fonts and improved mobile functionality.

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On Good & Bad Minimalist Design in Branding Branding

Everything has been done before – so has minimalist design. But why do a lot of companies still use it in building their brand despite it being such a common genre in visual design?

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The Power of Positive Reviews Branding

Having satisfied customers is obviously a good thing. It brings repeat customers, and improves trust and reputation over time. Having satisfied customers who spread the word? Even better.

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Ignoring Your Customers.. Unintentionally Research & Analytics

Imagine working on a weekend and your calendar beeps prompting you that tomorrow is your girlfriend’s birthday. You’d do what every guy would by going to the mall, buy her a gift and an expensive bouquet of flowers. Then it turns out to be a bad idea..

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Pros & Cons of Rebranding branding

At some point, we all like to reminisce and laugh about the kind of person were in the past – whether that be an embarrassing moment in a class recitation or being cooped up in your small world in the corner of the classroom, wondering if you’ll ever fit the mold of the “cool kids”. When the time comes for you to step into a new, different environment, one of the first things you do is to change yourself – your image.

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