Facebook Marketing for Starters

3 min Read

Culture

01 • 20 • 21

Even before the pandemic, a lot of SMEs (and even bigger companies) have already considered Facebook their main marketing and sales tool because of its dynamic functionality. It lets you post your product or service for free and also engage with potential buyers or clients.The business tool is already available so the next question is, how do you use it for your business?

In an interesting blog post, Brian Halligan of HubSpot presented the question, "Your solution should already be working for you if you're starting today with Facebook." He cited studies showing that if you have a strong branding on Facebook, that translates into higher conversion rates (the number of customers that convert from virtual visitors to actual sales). Thus, it stands to reason that if you want to sell more products or services, you should consider reaching out to your Facebook target audience. This poses another question. How do you identify potential customers on the social network?

Before we explain how you can identify your potential customers, please keep in mind that “everybody’ is the worst answer. Targeting everybody will get you little to no sales at all. Now on to the topic.

First thing you have to know is that you have to narrow down your target. If you offer printing services in Manila, you have to ask yourself if you can supply prints to those who are from a far away city. One of the best things to do is to profile your target customers. Profiling lets you get a clear picture of who your customers are, where they’re from, their interests, etc. If possible, create at least three profiles. You may follow the shortened version below:

          Demographics:
               
-  Name
               -  Age
               -  Marital Status
               -  Gender
               -  City

          Psychographics:
               - Habits
               - Lifestyle
               - Interests
               - Values

          Socio-Economic Classification
               
- Salary per year
               - Occupation
               - Education

Once you've identified potential customers through the exercise mentioned above, you need to provide more information about your product or service. If you are a digital product retailer, for instance, you can talk about the latest releases and news regarding your product lines. If you focus your conversations on updates within the digital world, you may attract more Facebook users who are interested in digital products.

In addition to attracting potential customers to your business, another way to driveFacebook traffic to your website is by engaging with your target audience. Facebook users love communicating with people who are like-minded or who share similar interests. If you create a business page for your e-commerce site, you can include posts that highlight your products or services and ask engaging questions to spark interest.Facebook will then display a link to your page, encouraging others to visit. Just as with any other social media site, interacting with your target audience can help you build up your brand and gain trust in a short amount of time. As you become known as an expert in your field, more people are likely to purchase your product or service. By providing updates through social media, you can improve customer satisfaction and keep your customers coming back to your website. Your customers will also be able to easily contact you if they have any issues or questions.

You can also provide reviews to increase customer loyalty and word of mouth promotions. Make sure that the reviews you write for your website are helpful and honest. Avoid promoting your store by creating sales posts that only give a positive review of your product. Instead, focus on information about the product that customers need. The more useful information you provide, the more likely your customers are to buy the product.

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