Teleflora Philippines

A brand refresh for a global floral brand

The Task

A rebrand was necessary to make it look younger and fresher. Teleflora Phil. tasked us to conceptualize a fresh new image for the brand. With that, we chose to go for a light, refreshing color scheme. Although bold and eye-catching, their previous colors such as navy blue and red were much too dark for their image.

Services

• Research and Strategy
• Brand strategy
• Logo design
• Identity systems
• Marketing collaterals
• Content strategy
• Packaging

Our Solution

Keeping key elements such as flowers and birds as their design icons, we made sure to stay true to their brand while adding a new twist to it. Keeping content similarly light, we incorporated clever, funny taglines in all of their communication materials. When creating new packaging designs to complete their new look, we designed classic yet charming designs to complement rather than overshadow their products.

Client

• Teleflora Philippines